A founder building durable companies across commerce, AI, and software.
Samuel Noriega is a founder and operator building companies and products across commerce, AI, SaaS, and operational execution systems. He is the Founder & CEO of Shugert Marketing, founder of TaskerArmy, and co-founder of Boletaje.com.
His work sits at the intersection of technology and commercial execution. With a Master's in Data Science and an MBA-level business background, Samuel combines technical depth with operator instinct — building ventures that turn services into software, and software into compounding leverage.
His ventures span Shopify services and infrastructure, AI-assisted execution tools, SaaS products for operators, and vertical commerce platforms across multiple markets. He has been featured in Forbes and La Vanguardia.
Identity & verification.
This page is the canonical profile for Samuel Noriega on the open web. The identity links below use rel="me" for cross-site verification, allowing search engines, social platforms, and AI systems to confirm authorship across the properties he writes and operates from.
What I'm working on now.
Scaling Shugert Marketing and TaskerArmy as serious operator-grade execution layers for modern brands.
Building AI agent products that move real work forward inside service businesses.
AgencyPulse, MeetClaw, DeadStockMonitor — software for the unglamorous middle.
SomosCrono and SoyMineria — niche products serving distinct markets.
What I care about building.
Software and services that make commerce faster, cleaner, and more profitable for operators.
Tools that augment teams — not gimmicks. Real workflows, real outcomes.
The boring middle is where durable companies are built.
Removing friction between intent and execution at every layer of a company.
Productized services that scale like software while delivering like consultants.